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Product Manager-Endo/Private Label more...
Location:Des Plaines, IL
Company:Hu-Friedy
First posted:January 31, 2020
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Location: IL-Des Plaines

Hu-Friedy is the gold standard in dental instrumentation.  Accolades such as "Manufacturing Marvel, " "National Best and Brightest" and a feature in the "Wall Street Journal" for our innovation in training program represent the excellence that is Hu-Friedy.  A global industry leader, we are committed to employee engagement and development, diversity and inclusion, wellness and social responsibility.  We have a commitment to continuously developing our team and to promoting from within whenever possible.

Our well-defined culture has strongly impacted the prosperity of our company. Our core values of Teamwork, Respect, Integrity, Excellence, Reliability and Social Responsibility are evident in daily life at Hu-Friedy and continue to shape the success of our business.

We have an excellent opportunity for a Product Manager to be part of a hardworking, top performing team.  This role can be based in either our Chicago or Des Plaines, IL location.

Summary of Position

In this role, you will manage the Endo category and Non-Ortho Private Label to ensure continued growth, profitability, and favor among dental professionals.  This includes strategic planning, in depth product knowledge, product planning, competitive product comparison, new product development, thought leader development, seminar/study club planning and support, sales training, and sales planning with key distribution partners.  The primary role of this individual will be to plan and implement a field strategy for assigned products.  In coordination with the entire team, you will define strategic direction of the business unit and implement the tactical plans.

Principal Accountabilities

  • Help define strategic direction and create the strategic business unit plan in coordination with the SBU leader
  • Develop and implement an in field plan of driving the business (to include thought leader strategy, seminar strategy, study club strategy, new product development
  • Responsible for tactical sales plans, product expansion, support programs, interacting with and supporting/training the sales team.
  • Develop and maintain an understanding of the production process for products in an assigned groups; with special emphasis on end users, lead-time, cost drivers and margins
  • Strategically build relationships with key thought leaders, co-marketing agreements, or potential alliance partners designed to increase and expand Hu-Friedy product offering and market penetration. 
  • Participate in the creation of annual and long-term strategic plans and be the driver of initiatives to meet the plan objectives.
  • Participate in the business development discussions with potential industry partners and suppliers to expand both the product line and market penetration. 
  • Participates in the development of marketing strategies. 
  • Responsible for creating and implementing training programs with end users, sales team, and dealer partners and internal support departments.
  • Lead new product development initiatives including test market evaluations, managing design control process and launch plan activities. 
  • Develop with the communications team tactical promotion plans, ensure pricing guideline, compliance, follow-up implementation of promotions, and report measurement results. 
  • Create educational tools for end users, dealer partners and internal sales team.
  • Develop/increase knowledge of the Hu-Friedy dealer distribution channel, the business practices of dealer management, dealer inventory management, dealer promotion strategy and the fit of Hu-Friedy products in their business plans.
  • Implement global product launches and projects of global scope.
  • Develop and manage relationship with specialty dealers in the field, including account planning and management, thought leader development and new product identification.
  • Develop/increase knowledge of Hu-Friedy worldwide schools related to market segment.  This includes knowing influential educators and their desire product attributes leading to purchase.  Also includes lecturer support, product evaluations, etc. 
  • Develop and foster relationships with partners within Hu-Friedy International Organization to pro-actively solicit and include feedback in both Product and Marketing development.  Actively follow a process of best practice idea exchanges. 
  • Answer product or sales questions that cannot be addressed by Customer Service.  Help ensure that information needed for Customer Service to answer questions is available on systems that meet requirement of the user.
  • Have and share comprehensive technical knowledge of competitive products and their pricing/promotions.
  • Implement annual price review process, price change data input and implementation as well as lead production of price list material (as assigned).
  • Create and maintain competitive product cross-references and portfolio analyses.  
  • Support catalog update and copy revision.
  • Write/edit copy for sales aids, training materials and all other written material associate with Hu-Friedy products.
  • Write basic copy for monthly reports and submit to SBU leaders for consolidation and publication.
  • Know and follow ISO/CE requirements.
  • Develop/increase depth of knowledge of Hu-Friedy operation systems (order entry, production, and distribution information systems).

.Functional Knowledge, Skills & Abilities:

This position requires an individual with:

  • Four year college degree in marketing or equivalent experience in product marketing
  • MBA preferred, or equivalent strong business and financial acumen
  • Experience with solid marketing/sales or related business with a dealer distribution channel strongly preferred.
  • Dental product knowledge strongly preferred.
  • Emerging "out of box" thinking that regularly demonstrates creativity, capitalizing on strategic product line (business) opportunities
  • Business savvy and operations knowledge/experience important
  • Mastery of classic marketing skills (4P's)
  • Excellent team player/leader as demonstrated by prior performance
  • High energy, creative, positive, and professional business style
  • Demonstrated skill at multi-tasking with skill and resourcefulness.  Ability to efficiently participate in multiple projects at one time.
  • Demonstrated skill at managing by influence and getting work done through others in non-reporting relationships. 
  • International knowledge. 
  • Excellent presentation and training skills for both internal and external audiences. 
  • High level of emotional intelligence. 
  • Ability to manage new product development
  • Develop and maintain Thought Leader/Dental Industry relationships 
  • Develop alliances.
  • Strong analysis and problem solving skills
  • Strong negotiating skills 
  • Ability to manage a full product launch
  • Excellent written and oral communication skills, exceptional listening skills. 
  • Computer literate (especially spreadsheets, databases, and presentation software) 
  • Able to travel up to 25% domestic

We are an equal opportunity employer.   We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age or any other protected characteristic. The    EEO is the Law poster is available    here    .

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