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Director, Product Marketing - Boston, MA more...
Location:Boston, MA
Company:Optum Corporate
First posted:June 13, 2017

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)

This position is responsible for the product marketing of Optums Analytics Life Sciences offerings developing and executing world class strategies to exceed business unit goals, capture market share and increase target audience satisfaction is the focus on this position. Direct accountabilities include assessing the market, defining compelling product value propositions, establishing category thought leadership and defining the product marketing strategy including new offerings and executing together with the segment marketing teams for sustained growth. This role will work with Analytics Life Sciences products and BU leadership to significantly enhance our marketing efforts of our broad capabilities while working with BUs to coordinate more integrated offerings. This Product Marketer will report into Optum Portfolio Marketing.

Primary Responsibilities:

Market and Product Understanding

Deepen the understanding of the market opportunity, unmet customer needs, competitive alternatives and Optum offerings for the market category in which the product is seeking to gain market share and revenue growth
Compelling Product Value Propositions

Develop and / or support already created differentiated and compelling value propositions for the Optum product suite that clearly articulates the unique benefits that the target audience(s) will receive for the price paid. Guide future offerings to strengthen our value proposition and expand market
Product Go - to - market & launch strategy

Lead the development of a winning go to market strategy including an impactful market launch considering customer segment targets. Craft all marketing materials for launches, new capabilities, customer references and sales enablement tools
Thought Leadership Approach

Establish and / or support already developed thought leadership positions in the market that differentiates the Optum offerings and reaches the priority audiences through marketing programs, events, executive speeches, influencer engagement and PR / AR
Sustained Growth Plan

Post initial launch, execute marketing strategies that accelerate growth and ensure customer satisfaction. Keep up - to - date on business results and market changes in order to drive initiatives that improve our competitive position. Plan and maintain the budget and expenses for the product marketing and content development initiatives

Required Qualifications:

Bachelor's Degree or equivalent work experience
8+ years of product marketing experience with in a matrix organization
8+ years experience in a deadline driven environment
Experience working with products in life sciences markets
B2B marketing experience.
8+ years experience demonstrating organization skills.
8+ years experience managing and prioritizing several deliverables
8+ years experience in meeting or exceeding sales promotion / marketing targets.
8+ years experience influencing and collaborating with others
8+ years project management experience
Ability to be flexible and work with ambiguity
Preferred Qualifications:

MBA or Masters degree
People management experience
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job keywords: Product, Product Marketing, B2B, Boston, MA, Massachusetts

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