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Director of Sales more...
Location:Norfolk, VA
First posted:June 02, 2017 (last updated 2 weeks 3 days ago)

Job Description

The Director of Sales is a senior level leader who will report to the station General Manager and who will be responsible for all sales-related revenue streams including spot television, digital, mobile, and other non-traditional streams from which to grow revenue. Primary responsibilities include leading a team of 25 in the achievement of revenue goals; effective yield management; accurate forecasting; department budget creation and management; goal setting for the sales organization (including various revenue streams), setting strategic direction with a clear execution plan. The right individual for this position must get up to speed quickly and as a result must be able to convey and demonstrate strong leadership and communication skills, creativity in revenue generation, flawless execution in previous positions, experience developing processes and SOPs for sales departments.

The Director of Sales will:

  • Communicate effectively with the General Manager on all sales related activities
  • Drive revenue generation and create demand on multiple WVEC Media platforms.
  • Grow the station's revenue share on WVEC-TV, (please use the apply button below), and other digital platforms
  • Control and price inventory to meet and exceed budget goals.
  • Forecast and budget the TV spot and digital revenue of WVEC on a monthly and quarterly basis
  • Develop and implement sales projects that create spot demand and generate incremental revenue
  • Annually increase digital, enterprise and business development revenue for WVEC
  • Recruit, develop, and supervise the Sales Department
  • Determine the strategic direction of the department with the ability to sustain that strategic direction throughout the year
  • Collaborate with others on ratings estimates and projections
  • Interface with TeleRep on all matters related to national revenue
  • Work with various department heads of WVEC on relevant activities
  • Provide top level station management with an accurate picture of WVEC revenue conditions at all times.
  • Represent WVEC in external sales and marketing related industry functions
  • Travel on a regular basis and attend sales related functions after business hours
  • Take full advantage of WVEC consultants and training protocols

Job Requirements

Job Requirements

  • Five or more year's of television sales management. The ideal candidate should have experience in digital media
  • Candidates must be proficient in strategic and tactical thinking; have strong analytical, leadership, planning and budgeting skills; and possess the creative abilities to generate revenue outside of traditional sources
  • Must be able to work under pressure and prioritize goals for the department and the station
  • Must be able to manage a large staff with various skill sets with the ability to work with other TEGNA entities and build consensus
  • Proficient with Microsoft Office Suite, NSI, Wide Orbit, and ComScore (formerly Rentrak)

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of (please use the apply button below), the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and G/O Digital, a customized local digital marketing company. For more information, visit (please use the apply button below).

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

  • Employee Type: Full-Time
  • Location: Norfolk , VA
  • Job Type: Sales
  • Experience: Not Specified
  • Date Posted: 8/2/2017

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