Director of Marketing & Community Outreach

Ridgewater College   Willmar, MN   Full-time     Advertising / Marketing / Public Relations
Posted on May 10, 2022
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This position is responsible for developing, managing and promoting the college’s institutional brand and strategies for marketing, advertising, public relations, media relations, and program-specific marketing. The position also develops, manages and oversees community outreach activities to strengthen and maintain institutional relationships with key stakeholders. The person in this position must have extensive knowledge and experience in developing and implementing strategic marketing plans and campaigns; analyzing data and performance metrics; and understanding and identifying market segments. The position must have a comprehensive understanding of the College’s programs and offerings to be able to accurately and persuasively represent and market the College to prospective students and others. This position will be expected to work collaboratively with employees, students and administration at Ridgewater College to achieve all position responsibilities. This position reports to the Vice President for Advancement & Outreach.

• Two-year degree in related field
• Three years of related work experience
• Demonstrated experience with developing and executing marketing and outreach plans and strategies
• Demonstrated ability to develop strong collaborative working relationships
• Demonstrated commitment to diversity, equity and inclusion and serving the needs of a culturally and educationally diverse community
• Demonstrated leadership abilities and public relations skills.
• Strong written, verbal and interpersonal communication skills, and organizational skills to effectively prioritize work duties and manage multiple tasks simultaneously.
• Proficiency with all Microsoft Office applications (including Word, Excel, Outlook and Powerpoint), and project management software sufficient to complete duties and manage workflows
• Demonstrated project management skills, including organization, delegation, collaboration and follow through
• Ability to read and interpret data to inform decision-making.
• Ability to prepare and effectively present reports to a variety of audiences.

Other desired qualifications

• Bachelor’s degree
• Experience in Higher Education or Minnesota State system, preferably at a community or technical college
• Knowledge of strategic enrollment management and planning within higher education.
• Experience with media/public relations
• Supervisory experience
• Experience in managing vendors and negotiating contracts

Click "apply" to apply online
Applicants must include:

• Online Employment Application
• Resume
• Letter of Interest addressing the position qualifications
• Provide a diversity statement addressing past experiences and activities, and also future plans to advance diversity, equity, and inclusion.
• Unofficial copy of college transcripts (official copy will be required upon hire)
• A list of three professional references with contact information

Applications received by 11:59pm on Monday, May 30, 2022 will receive priority review.

For further information please contact Jane Bohlsen at or 320-222-6075.

Ridgewater College is an Equal Employment Opportunity Employer
A Member of HERC Higher Education Recruitment Consortium