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Sr. Marketing Analyst - Shelton, CT more...
Location:Shelton, CT
Company:Employer and Individual
First posted:June 15, 2017

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)

The Sr. Marketing Analyst will provide recommendations and actionable insights based on the analysis of broad business and Marketing data. The individual will need to articulate data and reporting results to internal partners, including sources, value, and impact. They will be responsible for creating dashboards, and scorecards using a variety of tools such as excel, access, PowerPoint and Tableau for the marketing department while maintaining and improving current inventory of available data. This individual needs to continuously innovate around what information can be provided back to our partners to help them with their strategies on future marketing activities.

Primary Responsibilities:

Marketing reporting
Data mining to provide direction on future campaigns
Analyzing the results of past campaigns
Performing ad hoc analysis in support of Marketing
Presenting results and possible areas for improvement
Partnering with IT and the database team to manage requirements and expectations tied with Data Analytics and reporting efforts around our members
Work with business partners to understand requirements and designs for reporting and information exchange tied to our members
Presenting results and possible areas for improvement
Champion of measurement across Marketing activities and advocate in supporting our Reach / Resonance, Impact, Outcomes analytics strategies
Have in - depth, working knowledge of Tableau, Adobe analytics, SAS, SQL, Marketing statistics (i.e. email, digital, social, etc) and other tools
Consistently improve the data and information provided to Marketing, and the way in which we communicate and deliver the information to help partners develop in depth strategies
Articulate trends and behaviors found in the data, and make recommendations for future strategy and tactics
Develops, implements, enhances, and maintains complex Business Intelligence reporting and dashboards using Tableau or other tools
Understand industry best practices for metrics across different channels of marketing
Effectively document and communicate decisions, understand customer needs and proactively elicit, capture, and communicate business requirements to meet those needs
Build strong partnerships with other analytics areas to learn about appropriate data sources that are accurate and document any relevant information
Demonstrate proactive critical thinking, facilitating a team approach to solve strategic and technical challenges
Become an expert in the business metrics and the best way to present them to our partners
Proactively identify and present the trends and metrics back to our marketing partners

Required Qualifications:

Bachelors degree in a quantitative field such as: computer science, statistics, applied mathematics, economics (similar degree preferred) or equivalent experience with demonstrated proficiency
5+ years of experience as a database analyst specifically with large databases
Advanced level of proficiency utilizing SAS / SQL
Advanced level of proficiency with Tableau
Intermediate proficiency with MS Access, Excel, PowerPoint and Word
Preferred Qualifications:

Healthcare industry experience
Marketing Analytics experience
Experience utilizing Oracle and DB2 Database tool
Able to hit targets and goals with little tactical supervision; must be comfortable succeeding in a self - directed, deadline - driven environment
Strong work ethic "Do whatever it takes" and Can do attitude
Self - motivated professional who can work independently or closely with program managers
Professional, confidence - inspiring personality, style and presence
Strong presentation skills experienced presenter in group setting to both technical and business audience
Proven, effective written and verbal communication skills
Personally motivated and the ability to drive the completion of deliverables on time and with appropriate rigor & urgency
Self - motivated professional who can work independently or closely with program managers
Ability to develop and recommend new processes, new analytics concepts, and new data approaches
Continue to proactively present trends and insights in new ways to improve the acceptance and understanding of metrics
Innovative and proactive approach in challenging the status - quo, driving for continuous change and improvement
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Marketing Analyst, SAS, SQL, Shelton, CT, Connecticut

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