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Director, Digital Brand Marketing more...
Location:Buffalo, NY
Company:New Era Cap
First posted:June 13, 2017

Job Description:

The Director of Digital Brand Marketing will strategize and lead the digital brand experience from start-to-finish. 
This role will be responsible for editorial calendar planning and channel planning while collaborating across New Era's categories to create content & experiences that are inspirational, enriching, insightful and represent the brand.

* Exemplify strong leadership by setting a clear vision, bringing innovative thinking to the team and managing on the ground execution
* Lead the digital brand experience for all New Era categories: drive digital participation, grow followers, collaborate with e-commerce and deliver solid core content of the brand
* Develop and execute local digital vision on seasonal campaigns along with on-going activities around commerce in conjunction with the categories seasonal and annual objectives
* Participate in the execution of the vision for New Era site development and how it connects with overall brand strategy, putting consumers first
* Define agency engagement and relationships with Digital Influencers
* Link digital marketing metrics to overall brand metrics for evaluation of strategy versus execution
* Land and implement content strategy that is inspirational, enriching, insightful and entertaining for the consumer
* Budget planning and management
* Lead and manage a team and collaborate with key cross-functional stakeholders to deliver an actionable perspective on market opportunities; engage cross-functional partners to deliver support for and execution against the plans
* Strategic long-range and annual planning - create and execute multi-year planning strategies, including long-range, pre-season, in-season and post-season planning
* Engage cross-category partners to deliver support for and execution against the plans
* Partner with New Era's category directors and all other marketing functions to create and build effective working relationships that support the on-going development of new concepts, ensure alignment and support for all relevant marketing initiatives and ensure that New Era meets the requirements of its licensed agreements
* Participate in all relevant brand strategy, brand development and long-term planning meetings on behalf of the all category teams
* Close collaboration with Director of E-Commerce

* Digital native deeply rooted in social media and all other current/future digital marketing communications
* Substantial experience of emerging trends in digital and social media
* Experience developing social media strategies that include brand partnerships, original content, influencers, events and sponsorships, etc.
* Experience developing and executing upon content marketing and social media strategies that deliver on business objectives and experience overseeing paid and organic content development for social media platforms.
* Analyzing analytics with the ability to identify key learnings and insights
* Passion for the New Era brand and a strong working knowledge of all categories
* Candidate must be able to develop and drive opportunities within New Era's categories to establish  new opportunities for growth
* Integrated Marketing:  Candidate must have a strong-working knowledge and experience guiding multi-platform and multi-channel campaigns across all aspects of the marketing mix, with emphasis on Digital/Social, Media, PR, Sponsorships, Grassroots, Events and Retail.

* Bachelor's degree in Marketing, Business Administration or related field required; MBA preferred
* 7-10+ years of experience successfully leading digital brand marketing and brand development strategies for brands in sports, lifestyle & youth culture; including but not limited to: headwear, apparel, footwear, accessories, retail, gaming, music/entertainment and sports in North America and Globally.
* Must be able to demonstrate previous success in the following areas:
o Go To Market Leadership within a brand, agency or other mid-size company; demonstrated experience in successfully leading product, marketing, sales and retail teams in the development, planning and execution of product launches, marketing campaigns and initiatives.
o Integrated Marketing Leadership:  Demonstrated success leading cross-functional initiatives across all Digital/Social, Media platforms
o Strategic Planning & Insights:  Demonstrated experience successfully leading the formal & informal development of consumer insights to drive marketing, product & business strategies in support of overall brand positioning goals and revenue objectives.
o Team Management and Development:  Demonstrated experience building strong teams and managing people; comfortable managing across a global network.
o Managing external resources (agencies, partnerships, sponsorships).
* Communicating & Influencing:  Strong cultural marketing and relationship-building skills.
* Annual marketing plan development and execution:  Demonstrated experience leading the development of an annual marketing plan, and corresponding budget, across multiple product launches, channels of distribution and multiple marketing functions of direct and indirect budget authority.

* 25% travel depending on need

Employment Type:

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