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Digital Marketing Strategist more...
Location:Mountain View, CA
Company:Compass Group USA
First posted:June 12, 2017
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Description:

                                                             

Click here to Learn More about a Career with Bon Appetit

                                                             

Our Passion is Food!

At Bon Appetit Management Company we are committed to two things, great food and outstanding service! At Bon Appetit you won't find our managers referring to a corporate recipe book or our chefs microwaving the lunch special. We do not have standardized recipes or central commissaries, instead, our chefs and managers are expected to stay abreast of current culinary trends and bring cutting edge food into their cafes. We are a restaurant company that operates in contract food service. That means you will have the freedom to be creative, take risks, and truly shine. We are committed to our staff growing, trying new things, and learning all that they can. Our rapid growth and breadth of accounts translates into exciting opportunities for our people!

Bon Appétit at Google is hiring a Digital Marketing Strategist to join the MCE team. This person will report directly to the Global Director of Marketing, Communication and Engagement. The ideal candidate is accountable, a team player and comes to work every day with a positive, go-getter attitude. She/He must also identify as a problem-solver and self-starter. This individual should be a highly creative, tech-savvy trendsetter with innovative ideas to engage with users digitally and improve the user cross-platform experience.

The Digital Marketing Strategist will work collaboratively with team members to create and deliver the strategy, planning and execution of our clients' online/offline initiatives including content creation, social, video, mobile, storytelling, etc. to achieve our client's goals. You will identify key opportunities to distribute content while further supporting those efforts by translating the article itself into snackable, compelling copy. Thinking big picture, you will map out deployment strategy across our client's existing (and new) channels and dream up amazing audience building opportunities with a scrappy, test-and-learn approach to build trust and transparency with the user base.

Responsibilities:

  • Develop and communicate digital strategy and future roadmaps using all necessary tools (e.g. website, emails, social media and blogs)

  • Define global digital architecture detailing what sites and social assets the brand will maintain globally in various versions and languages

  • Conduct web asset audits to map the brand's digital presence and assess the effectiveness of each asset

  • Collaborate with both creative and editorial stakeholders to identify where opportunities for digital media exist and support the implementation and management of our digital strategies

  • Facilitate workshops and creative brainstorms with internal teams to identify digital opportunities related to business objectives

  • Build and manage a rich content/editorial calendar that drives audiences to our properties (including blog posts, sites, infographics, etc.)

  • Repurpose existing editorial content for creative assets, turning them into great reader experiences that are able to be deployed across various platforms at a consistent cadence

  • Analyze metrics and data to make recommendations that will increase client ROI

  • Generate actionable recommendations through an iterative, test-and-learn approach

  • Research products, services and current strategies to identify new opportunities; Experiment with new content formats and platforms

  • Keep up-to-date with our audience's preferences and proactively suggest new campaigns

  • Effectively collaborate and maintain strong relationships with teams across the business (Regional Food Service Managers, the client leadership team, partner leadership team, MCE team locally and globally)

  • Create, define and oversee multiple creative projects and additional duties on competing timelines and in a fast-paced environment

  • Manage relationships and long/short-term projects with external creative agencies

  • React quickly to client feedback and proactively make adjustments to projects when needed

Minimum Qualifications:

  • Bachelor's degree in Marketing , Business, Journalism, Public Relations or equivalent work experience

  • 3-5 years of work experience as a digital marketing strategist or digital marketing manager (experience with global markets a plus)

  • Basic knowledge of website design, html, search and social marketing, URL architecting and email marketing

  • Exceptional spelling, grammar and punctuation skills; strong attention to detail

  • Versed in emerging creative digital content technologies, platforms and best practices

  • Experience interacting directly with client stakeholders

  • Self-starter who can work well both independently and across multi-level stakeholder groups

  • Strategic thinker and strong project management skills with a proven track record of seeing projects through from concept to post-mortem

  • Thrives in a fast-paced, startup-like environment

  • Agency experience preferred, with clear understanding of relationship-building with client organization

  • Interest in food, commerce, culture, and new advertising trends and techniques

Contact the job poster

Jason Cabral CHA, MBA, CHSP

Recruiter at Bon Appétit Management Company @ Google

Job Poster Location

San Francisco Bay Area

Premium Send InMail Seniority Level

Mid-Senior level

Industry

  • Hospitality
  •  

  • Restaurants
  • Food & Beverages

Employment Type

Full-time

Job Functions

  • Management
  •  

  • Project Management

Bon Appetit is a member of Compass Group USA.

Click here to Learn More about the Compass Story

Compass Group is an equal opportunity employer.  At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Location: California-Mountain View
Activation Date: Sunday, June 11, 2017
Expiration Date: Tuesday, June 12, 2018
Apply Here

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