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Consumer Marketing - Planning Manager more...
Location:Northbrook, IL
First posted:June 08, 2017 (last updated 1 week 5 days ago)

Where good people build rewarding careers.

Think that working in the insurance field cant be exciting, rewarding and challenging? Think again. Youll help us reinvent protection and retirement to improve customers lives. Well help you make an impact with our training and mentoring offerings. Here, youll have the opportunity to expand and apply your skills in ways you never thought possible. And youll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.

Job Description

Consumer Marketing is responsible for stewardship of the Allstate brand identity, brand marketing communications, product marketing, local marketing, and sponsorships.    This group takes a consumer centric approach to drive brand consideration, demand generation, profitable growth, and an improved customer experience.


Job Summary

This role is responsible for leading or coordinating all strategic planning, budget management, departing communication, and reporting activities for the Consumer Marketing organization.   This individual will report to the VP of Regional Marketing, and will operate as a resource for the Consumer Marketing leadership team.   This position will work closely with the Marketing Planning and Expense management team for the broader Marketing organization. Ultimately, this role will enable the most effective use of Consumer Marketing resources (strategy, budget, human resources) and will ensure appropriate strategic focus.

Key Responsibilities

  • Coordinate annual marketing plan process for Consumer Marketing in partnership with MARA team
  • Monthly plan adjustments– facilitate monthly review and refinement of marketing plans and budgets to maximize results
  • Manage department/organizational communication plan in a “chief of staff” type role
  • Consumer Marketing budget management in partnership with expense mgmt. team – understand expense to plan/forecast; identify sources to fund new ideas or projects
  • Regional Marketing budget management, reconciliation, reporting, optimization in partnership with expense management team
  • Define and implement reporting processes – budget, program results, SOM reporting vs. plan
  • Manage Travel and Entertainment plans, Recognition, and FTE plans for Consumer Marketing

Job Qualifications

•    Minimum of 5-7 years of directly related experience in Marketing and/or Finance
•    Minimum of 2 years leadership experience
•    Proven ability to collaboratively across a broad network within the organization
•    Advanced analytic skills and the ability to translate analysis into actionable steps and drive results 
•    Advanced negotiation, influencing, and interpersonal skills 
•    Advanced project management skills 
•    Advanced verbal, written and presentation skills
•    Intermediate to Advanced skills in Microsoft excel and PowerPoint
•    Bachelor’s degree required

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands.

As a Fortune 100 company and industry leader, we provide a competitive salary but thats just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, youll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please see the notice regarding the San Francisco Fair Chance Ordinance.

For jobs in Los Angeles, please seethe notice regarding the Los Angeles Ordinance.

It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.


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