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Sr Marketing Director - Minnetonka, MN more...
Location:Minnetonka Beach, MN
Company:Employer and Individual
First posted:June 06, 2017
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No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
Primary Responsibilities:

Develop vision, consumer strategies and lead initiatives that help members maximize their health plan benefits and deliver against Net Promoter Score goals
Lead high priority enterprise - wide initiatives, collaborating across the organization, setting clear direction and influencing senior management
Create breakthrough campaigns that motivate members to get the recommended diagnostic and preventive care, and to close specific gaps in care
Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
Create consumer research plan, assessing proprietary and third - party data, to develop deep consumer empathy, identify member pain points, solutions and segmentation insights
Lead orchestration and activation of Sesame Street sponsorship to drive business results
Develop strategies for personalized, real time campaigns leveraging predictive modeling analytics to identify, deploy, and test best performing marketing activities; optimize campaigns based on key performance indicators
Orchestrate multi - media marketing campaigns that include digital, social, mobile, print, direct mail, etc. across enterprise - wide teams and external agencies
Develop strategy, process and implementation plan to evolve member newsletter publications into a modern, personalized content experience
Lead development and orchestration of marketing plan that meets registration and engagement goals for member health and wellness platform
Create taxonomy strategy and implementation guidelines for health improvement and wellness programs to improve and simplify the member experience
Partner with product and digital teams to develop comprehensive, customizable member experience and marketing plan that drives engagement in new suite of health and wellness programs
Develop consumer strategies and lead initiatives that improve member perceptions about their health plan
Identify new ideas, technologies and solutions to meet emerging consumer needs, leveraging competitive assessments and consumer insights
Route & track campaign materials through legal, clinical and key stakeholder approval process
Oversee and manage marketing budget to deliver against engagement goals
Develop process for competitive benchmarking and assessment

Required Qualifications:

Bachelors degree
8+ years of strategic marketing leadership
5+ years of people management experience
Proven success in the development of strategic marketing plans tied to business goals and deployment of innovative integrated marketing campaigns
Project management experience, with the ability to prioritize and meet deadlines within specified time constraints
Experience leading cross-functional teams to deliver results on complex initiatives
Ability to work collaboratively and influence across levels in an entrepreneurial and highly matrixed environment
Proven success managing multiple agency and external vendor relationships
Strong, proven analytical skills Microsoft office suite including Word, Excel, Outlook and PowerPoint
Ability to be flexible and work with ambiguity
Excellent verbal and written communication skills that are concise, candid and professional
Ability to set clear direction and lead with confidence, conviction and presence
Leverage technology to deliver business goals and improved consumer experience
Proactive self-starter; with sense of urgency to achieve results
Quick study, flexible and able to handle a fast paced, ever changing work environment
Strong strategic and critical thinking with ability to challenge status quo with new ideas
Ability to analyze situations, identify and troubleshoot problems, recommend solutions and use good judgment to make decisions
Ability to lead, develop and coach team of on-site and remote direct reports
Preferred Qualifications:

MBA
Healthcare experience
Digital and database marketing to reach targeted segments
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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