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Marketing Automation Lead, MRM//McCann more...
Location:Salt Lake City, UT
Company:MRM McCann
First posted:May 12, 2017

Core Duties/Responsibilities


The Marketing Automation Lead will be executing single and multichannel campaigns in Eloqua and other channels/systems integrating with Eloqua. The lead will manage our email and event campaigns and work directly with at least 3-5 clients. They have hands-on experience setting up complex, integrated campaigns. They have worked with clients to provide Marketing Automation expertise regarding their campaign operational plan such as best practices in creating email templates, assisting with forms and landing page set up, configuring cloud connectors, integrating data with a DMP and a CRM. They also have configured complex dynamic content, lead scoring and progressive profiling.


Key Accountabilities:

Primary Day to Day Responsibilities

  • Assist in executing simple and complex lead nurturing programs in Marketing Automation Platform Eloqua - helping clients understand requirements and proactively providing feedback to optimize campaign process and performance.
  • Communicate with clients on a daily basis - keeping them updated on their projects, issues, and providing Eloqua capabilities.
  • Act as a point of escalation and resolution during campaign process as it relates to decisions that directly impact execution and integration of marketing tools.
  • Be a subject matter expert on marketing automation, providing industry research and recommendations to internal and client teams - approach, strategy, risks, and best practices.
  • Troubleshoot and resolve issues with configuration and integration including issues with HTML and Javascript on emails and landing pages
  • Perform QA testing both before and after key project deliverables are deployed.
  • Help document processes and procedures for internal and client teams.
  • Maintain a strong understanding of industry and enterprise-wide Digital strategy and trends.

Education and Experience Requirements:

  • 2-3 years' of experience using Eloqua's marketing automation platform
  • Ability to advise on both technical and business impacts related to use of Omni-Channel programs and reporting platforms
  • Minimum 1 year client management experience with ability to build strong relationships, gaining credibility and partnering with clients, business leaders and peers
  • Experience delivering rapidly designed and developed projects using Program Management Best Practices - timelines, client expectations, budget/profitability, scope, etc.
  • Experience working with global teams is preferred




At MRM, Relationship is our Middle name.


MRM//McCann is a leading customer relationship agency that helps brands foster meaningful relationship with people by leveraging the power of creativity, the beauty of data and the magic of technology.  We employ the most innovative talent in the industry. People who have an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers - in turn, creating meaningful experiences while driving business results.   Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?


If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

  1. Ideas power everything
  2.  We're Better Together
  3. We'll figure it out
  4. Complexity can be managed
  5. It only counts if we deliver
  6. Technology is magic


NO THIRD PARTY RESUMES ACCEPTED .   MRM//McCann is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.   If you require reasonable accommodation for any part of the application process or hiring process, please submit your request through one of the following methods listed below:

(a) Dedicated fax (see application details) (b) dedicated email (see application details)   (c) US mail (d) Dedicated phone - (see application details) : DISABILITY ACCOMMODATION REQUESTS ONLY

Required Skills/Knowledge/Experience

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