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Manager, Marketing Data and Architecture - Eden Prairie, MN more...
Location:Hopkins (Eden Prairie), MN
Company:Optum Corporate
First posted:May 05, 2017 (last updated 30+ days ago)

Position Description:

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

Primary Responsibilities:

Oversee administration, design, and development of OptumRx Marketing Member Database in conjunction with vendor host

Lead the marketing data integration architecture function, in conjunction with the Director of Marketing Data & Architecture

Collaborate with other departments to prioritize database development needs

Understand various Marketing performance metrics (ROI, Conversion, Attribution, etc.) in order to effectively understand business requirements and detail business constraints. Incorporate and translate those requirements into documented data solutions

Work with the Marketing Campaigns & Reporting team to develop a marketing data roadmap and implementations that coordinate with their processes and needs

Coordinate with the Sr. Manager, Marketing Data Quality, to organize and warehouse data sources and create standards for data integrity, data population, and data accessibility

Successfully lead and / or engage in multiple initiatives and projects simultaneously

Overcome technical and organizational challenges to collecting & exposing actionable data

Critically evaluate information gathered from multiple sources, reconcile conflicts, synthesize high-level information into details, and distinguish user requests from the underlying true needs

Integrate data from various internal and external sources to provide information and insights to support the development of sound marketing strategies examples include digital data, clinical data, claims data, and business data

Willingness to take on complex and volatile data challenges in a fast-paced environment serving marketing professionals who have a strong appetite for data

Demonstrated ability to achieve clearly defined outcomes and timelines

Ability to initiate and manage change and to collaborate in a team environment

Strong communicator, who is adept at communicating in a straightforward way with business stakeholders AND technical resources (vendors and internal IT teams) about business needs and technical issues

A natural curiosity to ask questions and solve problems


Bachelors Degree (or higher) or High School Diploma / GED with 8+ years of Marketing / IT experience

5+ years working in Analytics, Business Intelligence or Database Development

Experience with Enterprise-level databases, data warehouses and relational database structures

Experience with project management skills

Experience working across IT, marketing and operations departments

SQL experience and familiarity with other programming languages and tools

MS Excel skills
Preferred Requirements:

Experience with Enterprise-level and multi-system data analysis
Experience interfacing with development and business teams
IBM Campaign (Unica) experience
Experience with marketing or business intelligence tools (examples: Domo, Tableau, Business Objects, PL SQL)
Previous healthcare industry experienceSoft Skill:

Ability to work both independently and collaboratively to multi-task and manage multiple strategies and projects
Excellent organizational skills and strong written / oral communication skills
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.SM

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: Manager, Marketing Data and Architecture

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