find jobs
job title, keywords or company
city, state or zip code
Assistant Director - Participant Marketing - #220399 more...
Location:Des Moines, IA
Company:Principal Financial
First posted:April 18, 2017

Job Area: Marketing
Business Area: Pension
Location: IA - Des Moines
Career Category: Experienced Professional
Full/Part Time: Full-Time
Regular/Temporary: Regular
Date Posted: 2017-04-17

Be a part of something bigger

Do you want a career where you can make a real difference? At Principal®, you can.

We work with a greater purpose in mindto give people the financial tools and confidence to live their best lives. And we take that to heart not only for our clients but also extend that to our employees.

By choosing to work at Principal, you'll be a part of making a difference in the lives of customers and in communities. And you can make a difference in your own life by joining a company that cares about its employees as much as it cares about its customers. From career development to comprehensive benefits to our vibrant, diverse work environment, youll find plenty of opportunities to enrich your personal and professional life.


The Assistant Director Participant Marketing will direct the development and implementation of Retirement Income Solutions marketing and business strategies focused on individual investors and plan participants. In this role, you will ensure strategies are linked with business unit and corporate high level initiatives and that they support our corporate brand positioning.

Additional responsibilities may include:

  • Direct the development and execution of marketing and business strategies and tactics.  Identify appropriate metrics and incorporate the necessary corporate and business unit brand positioning.
  • Leverage consumer market and competitive intelligence to create an engaging customer experience platform.  Partner effectively with retail areas, sales and service, product development and administration to provide solutions that reach existing and potential audiences.
  • Identify best practices and efficient repeatable processes.  Implement more effective processes and improve our overall business and marketing results.
  • Provide business leadership to Retirement and Investor Services as needed. Contribute ideas and offer suggestions or improvements to others. May be responsible for maintaining market and strategic management portfolio business plans.
  • Perform other job-related duties or special projects as required.


Skill required:

  • ·Bachelor's degree or equivalent of 8 years experience required.
  • 8+ years related work experience. (Marketing strategy, data analytics, etc.)
  • Experience with Salesforce or other marketing automation systems is preferred.
  • Consumer or retail experience is preferred.

Successful candidates will have the following:

  • Advanced knowledge of business unit and company products required.
  • Must have excellent planning/organizational, problem solving, analytical presentation, listening and communication skills.
  • Excellent leadership skills required along with excellent time management and decision making-skills.
  • Must have basic computer skills and knowledge of the business unit applications.
  • Must be able to maintain a high degree of accuracy while being detail oriented.
  • Ability to maintain confidentiality is essential.
  • Travel required, including overnight stays.

Visa Sponsorship

This position is not eligible for sponsorship for work authorization by Principal. Therefore, if you will require sponsorship for work authorization now or in the future, we cannot consider your application at this time.

Background Check Requirements

Employment at Principal is contingent upon successful completion of a background check.


Principal is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected by law.

See job description.

Send this job to yourself or a friend.

Please mention
if asked how you found this job.