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Senior Manager of Product Marketing more...
Location:San Francisco, CA
First posted:January 06, 2017 (last updated 3 weeks 6 days ago)

San Francisco, California, United States

  • Marketing

    Apcera is the market leading enterprise-grade container management platform - driven by security and policy - that gives IT leaders the confidence and control to drive innovation and move faster, securely. Built for cloud-native as well as legacy applications, Apcera lets IT teams containerize, deploy, orchestrate and govern a vast range of workloads across on-premises, cloud and hybrid environments. Fully integrated and completely turnkey, only Apcera offers industry-leading agility and time-to-value without sacrificing security or control. Apcera enables key enterprise use cases including deploying Docker in production securely and at scale, legacy application modernization and hybrid cloud mobility.

    This Role

    This is a hands-on role, owning and driving product marketing at Apcera. The ideal person for this role has a strong and proven technical understanding of Cloud technologies plus specific container technology/market knowledge, as well as the broader Cloud technology footprint, and will bring a passion and skill set around outbound marketing. They will have a demonstrated track record of successfully marketing a disruptive technology and/or complex, technical products. This person will be a content generation machine, with examples to prove it. They will love writing and must be able to independently deliver compelling content through multiple channels.

    Finally, the ideal candidate will be highly sales oriented, with demonstrated success in partnering tightly with sales teams to understand customer pain points and opportunities, scaling the business and driving revenue.

    This role is based out of Apcera's downtown San Francisco offices.


    • Content Creation: Create middle-of-the-funnel marketing content including white papers, e-books, ROI tools, collateral, videos, webinar content and blogs, to facilitate lead generation and sales efforts
    • Positioning/Messaging: Develop and own product and feature positioning, buyer persona development, market segmentation, product messaging and value propositions that differentiate Apcera and our products in the marketplace
    • Product Launches: Define the marketing plans for our offerings, and own the execution of launches and new releases; work with product, sales and comms teams to manage timeline and facilitation of these launches including the creation of marketing materials that accompany each product event
    • Analyst Relations: Build and maintain strong relationships with key industry analysts, aligning them positively towards Apcera
    • Speaking: Participate as spokesperson for Apcera with press and analysts and at speaking engagements including high-visibility, global events
    • Competitive: Understand Apcera's competitors and how they're messaging their offerings, and partner cross-functionally with product management and sales teams to align focus, content, strategy, vision, and direction
    • Sales Enablement: Create and execute a full range of sales tools, including first call decks, playbooks, case studies, blogs, business focused whitepapers, solutions briefs, product videos/demos, business justification/"why Apcera" documents. Be glued at the hip with our sales teams, accompanying them on sales calls and learning first-hand what works and what doesn't with customers and prospects
    • Sales Training: Partner with the sales and product teams to develop and execute regular sales training and ongoing deal support
    • Product: Work closely with the product team to provide input into product roadmap based on conversations with customers, prospects, analysts and other influencers


    • 10+ years in product marketing (outbound), in a technology company
    • MUST be highly entrepreneurial, with both startup and larger company experience
    • Deep experience with IT audiences/buyers and infrastructure technologies
    • Strong and recent SaaS and Cloud technology experience
    • Ability to translate technical complexity into clear, concise business benefits
    • Demonstrated success in working effectively with sales and product teams
    • A proven executer with clear evidence of success
    • Ability to work effectively in a dynamic and fast moving environment - strong prioritization skills are critical
    • Great, positive attitude, high energy, innovative, charismatic, strong work ethic and detail-oriented
    • Highly collaborative and respectful of others and their contributions
    • A natural presenter with great communication skills - stellar at public speaking and presenting


    • Bachelor's degree required (technical preferred), MBA a plus


    • Competitive salary and equity-based incentives
    • Great location in the heart of SOMA SF
    • Flexible vacation policy
    • Free weekly gourmet lunches
    • 100% premium-paid medical, dental, vision, and life insurance
    • 401K matching

    Apply for this job

    Apcera is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

    Note: Apcera does not accept agency resumes . Please do not forward resumes to any recruiting alias or employee. Apcera is not responsible for any fees related to unsolicited resumes.

    In compliance with federal law, all persons hired will be required to verify identity, background, and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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